Associate Director- Market Research
One Health Plaza East Hanover NJ USA 07936 East Hanover, NJ 07936 US
Job Description
Pay rate range: $45-$65
SUMMARY:
- Become the key problem-solving partner to the relevant business by understanding the unique business challenges
- Translate the business needs into actionable analytic-focused initiatives to provide solutions and/or recommendations to enable the business excellence
- Analyze information to provide meaningful Insights that enable effective, data driven decision-making
- Develop a vision, and priorities for the Insights and Analytics team based on needs of the business, Insights and Analytics vision, input from team and stakeholders
- lead the synthesis of Insights/Analytics on a periodic basis (e.g., quarterly, once in six months)
- provide hands-on support to the business on a specific brand(s) or topics, ad hoc request
- Maintain transparency into market research budgets, optimize deployment of resources, identify areas of improvement/productivity, and impact. Also prioritize data spend (current and requested), challenge areas for continuous improvement
- stay current on external and internal guidelines, Develop training and approaches for integrated team (where needed) to understand and fully comply with compliance requirements
- Collaborate with relevant interval departments and make sure to communicate information across all the key stakeholders
- Monitor and Analyze performance data and market trends to identify opportunities to improve business performance
- Measure & assess effectiveness of marketing & cross-channel initiatives
- Employ creative methodologies & strategies using internal and external data sources to identify potential patients
- Develop predictive models to uncover actionable Insights and business opportunities
- Explore and evaluate new data sources to drive Insights and innovation and provide clear recommendations for the team based upon these Insights
- Proactively propose analytical solutions to business questions and problems and come up with new data driven ideas that can enhance the business
Requirements: At least 6+ years of related Market Research experience required Pharmaceutical experience Bachelor's degree
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