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Brand Marketing Manager

Whippany, NJ 07981

Posted: 05/09/2023 Employment Type: Contract Job Category: Other Job Number: 563823 Is job remote?: No Country: United States

Job Description


Target Pay Rate: 80-120.76/hr **salary will be commensurate with experience 

DEPARTMENT/TEAM DESCRIPTION:

Omnichannel team is comprised of four distinct functions, Omni Brand Marketing, Omni Promotions, Omni Intelligence and Omni Customer Marketing. Goals: 1.Driving Conversion: Bring Shopper/Retailer Expertise to the beginning (and end) of the Brand Building process 2.E2E CONNECTIVITY & CONSISTENCY: Ensure seamless marketing along the P2P with amplified activation 3.ESTABLISH CREDIBILITY: Harness Best in Class Capabilities and Thought-Leadership to win with Retailers and Consumers

Omni Brand Marketer purpose is to unlock Omnimarketing potential by designing from the start for close via shopper, retail and promotional expertise.

POSITION SUMMARY:

 Drive the national brand shopper omni channel strategy and oversee implementation for the pod. Establish expertise in consumer, shopper and customer knowledge that enables delivery of winning omni channel plans, including consumer promotion. Role has a strong focus on digital execution, including tie in of retailer media. The shopper manager will partner with cross functional team, with particular focus on sales, commercial strategy, and customer marketing to create and deliver plans that enable brands to win in market.

Provide a general overview of why the job exists; and what the job is to accomplish.

POSITION DUTIES & RESPONSIBILITIES:
  • Strategy & Brand Planning:
  • Lead development of National Consumer omni channel Shopper & Promotion marketing strategy and tactical plan by brand consistent with overall Pod objectives and strategies.
  • Gain alignment on National vision, strategy and tactical plan and associated budgets with Brand & Commercial Strategy team
  • Identify opportunities to drive scale and efficiencies with agency/vendor with Shopper/CP procurement lead and other Shopper Marketers
  • Key Tasks:
  • Lead CP agency in development of promotion strategy and tactical execution. This includes working with brand, sales strategy & customer marketing to build wining consumer promotion strategy to convert consumers. This includes traditional coupon vehicles (FSI, dFSI) as well as digital omni vehicles (Fetch, iBotta, etc)
  • Own the creation and updating of Shopper Marketing toolkits
  • Innovation & Analysis: Conduct post program analysis, lessons learned and shares out Establish best practices based on analysis and industry standards and trends
  • Support innovation and new thinking through research and new vendor partnerships that deliver solutions to driving conversion 10% of the time, in alignment with category Brand director
  • Support the development and implementation of brand plans and budget and long-term financial plans to achieve the category's volume and ebit

REQUIREMENTS:
  • BA/BS (MBA desired) plus 8 yrs relevant experience in Shopper Marketing in CPG
  • Customer/Consumer Focus: Advocate and implement activities that are shopper and customer focused
  • Strategic mindset: see possibilities and translates into breakthrough strategies
  • Manages Complexity: Manages complex and sometime conflicting information to effectively solve problems
  • Financial and Operational Acumen: Excellent financial skills to objectively assess programs. Ability to streamline operational processes and drive efficiency though the use of technology
  • Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus.
  • Marketing Brand Building: Excellent communication skills required as well as ability to influence cross functional and leaders in org.

Travel Requirements: (if applicable) Ability to travel to sales meetings and conferences (minimal)

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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Although this hasn't been an issue at The Planet Group, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at The Planet Group.

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