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Brand/Product Manager

Whippany, NJ 07981

Posted: 03/22/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 548801 Is job remote?: No Country: United States

Job Description


Target Pay Rate: 70-120.76/hr **salary will be commensurate with experience

DEPARTMENT/TEAM DESCRIPTION:


Identified talent would work within the US Cough Cold Commercial team and in-particular the Afrin/Coricidin brand team within client Consumer Health. While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brands, including a Global Cough Cold team. The open role will also have 1 dedicated Associate Brand Manager to support him/her.

POSITION SUMMARY:

Looking for an experienced brand marketer to manage the commercial brand operations for Afrin & Coricidin brands, innovation of the Afrin brand as well as the development of assigned ABM.

POSITION DUTIES & RESPONSIBILITIES:
  • Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
  • Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brands.
  • Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
  • Communication Development: partner with Global Cough Cold Brand team, agency partners & media teams to recommend future communication direction.
  • Media Planning - In partnership with media team identify best media plan for H2 2023 and beyond.
  • Sales Strategy - partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
  • Innovation Development - ready for launch 2024 innovations, including concept writing as well as continue progression of 2025 projects in partnership with Global Cough Cold team.

REQUIREMENTS/PREFERENCES:
  • Completion of BS/BA with 5 years' experience. and or MBA, with preferred marketing concentration.
  • 5+ years of brand marketing experience, preferably in consumer health space
  • Knowledge on communication development & media planning.
  • Keen understanding & comfort with complex data - how to interpret scan data is a must so are PNL and budgeting reports.
  • Experience in strategy development or year planning process
  • Strong project management and problem-solving skills.

Preferences:-Direct field sales experience
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