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Commercial - Marketing Specialist

REMOTE, FL 00000

Posted: 05/23/2023 Employment Type: Contract Job Category: Scientific Job Number: 566835 Is job remote?: No Country: United States

Job Description

Target PR Range: 60-67/hr
*Depending on experience

Audience Strategist- Personas and Segmentation in CRM

• Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement.
• Collaborate with media partners to configure, test and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation.
• Influence internal teams & take a leadership role to ensure that key audience segmentations are used appropriately and regularly.
• Be the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices & educate marketers.

• 8+ years of experience in a combination of
• marketing, digital marketing, digital platforms or
• media.
• Seasoned experience with Data Management
• Platforms to create attributes, segments, push
• audiences live & prepare audience analysis.
• Strong familiarity with digital advertising
• ecosystem.

*CO/NYC candidates might not be considered
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