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Digital Marketing Manager

Chicago, IL 60607

Posted: 04/16/2025 Employment Type: Direct Hire/Perm Job Category: Other Job Number: 618896 Pay Rate: 120,000 Is job remote?: No Country: United States

Job Description

The Role
Our client is seeking an experienced and driven digital marketing manager to oversee and execute their digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for our client in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with their overall marketing goals while reporting to the Director of Marketing. 

Qualifications
  • Bachelor's degree in marketing, communications, business, or a related field. 
  • 3+ years of experience in digital marketing.
  • Proven experience in leading successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, and paid media management.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, 
  • Facebook Ads Manager, and email marketing platforms.
  • Proficiency in social media platforms such as Facebook, X, Instagram, YouTube, and LinkedIn.
  • Strong written and oral communication skills, with the ability to empathize with patients and represent our client with patient advocacy groups. 
  • Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
  • Excellent communication and leadership skills.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Familiarity with marketing automation tools (HubSpot preferred). 

Preferred
  • Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
  • Experience with WordPress and BetterDocs. 
  • Experience in B2B/B2C marketing.
  • Experience in healthcare, preferably in clinical diagnostics. 
Responsibilities
  • Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
  • Oversee maintenance and update website.
  • Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
  • Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
  • Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
  • Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
  • Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
  • Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma is an equal opportunity employer. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Chicago, IL

Unlock your potential in the bustling job market around Chicago, Illinois! Dive into a world of endless possibilities and growth opportunities in the Windy City and its vibrant suburbs. From iconic landmarks like the Willis Tower and Navy Pier to the world-class cuisine of deep-dish pizza and Chicago-style hot dogs, this area is rich in culture and charm. Immerse yourself in the thriving arts scene at the Art Institute of Chicago or enjoy a night out at the renowned Second City comedy club. With top-notch theaters, professional sports teams like the Cubs and the Bears, and lush green spaces like Millennium Park, Chicago offers an unbeatable lifestyle for career-driven individuals. Explore our job listings today and discover why Chicago is the perfect place to kickstart your career journey!

Although this hasn't been an issue at Planet Pharma, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.