Marketing Manager, Congresses
26525 Riverwoods Blvd Mettawa, IL 60045 US
Job Description
*Depending on experience
The Marketing Manager, Oncology Franchise Marketing position will have responsibility for leading Congress and Sponsorship strategy and planning across the Franchise in collaboration with functional partners. The successful candidate will closely collaborate with U.S. Hematology and future Oncology Brand, Internal and External Agencies, Managed Health Care / GPO, Medical, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Global Marketing and Commercial Operations (GMCO), Patient Advocacy, Field Operations, Field Sales, and Business Services teams in order to plan, execute, and create materials for various marketing-sponsored meetings. This position will be leveled at a Grade 18-19 based on experience.
Key Responsibilities Include:
• Collaborate in the integrated strategy and annual planning process for Congresses and Sponsorships related to cross-franchise brand plans
• Participate in the annual budgeting process to ensure appropriate funding in order to deliver on brand objectives, including management of this budget
• Manage the cross-franchise Congress and Sponsorship master calendar to ensure timelines, logistics and attendance objectives are met for national and marketing-sponsored meetings
• Engage with cross-functional teams in order to execute upon Congress and Sponsorship objectives (e.g., American Society of Clinical Oncology, American Society of Hematology, Oncology Nursing Society, and other major Congresses that may be prioritized)
• Analyze and manage Sponsorship opportunities for maximum return on investment
• Collaborate with brand teams on maximizing presence and delivering on Field Sales representative-delivered materials for regional / local conferences and advocacy meetings
• Manage and oversee the tactical execution and accountability of key tactics, including review, approval and delivery of derivative materials (e.g., booths, panels, materials, sponsorship art and messages)
• Oversee approval of Statements of Work / Purchase Orders, including coordination with relevant vendors and other logistics, as required
• Ensure adherence to relevant policies and procedures related to planning and executing Congresses and Sponsorships, in collaboration with OEC
• Lead Oncology Franchise Marketing governance processes for Congresses and Sponsorships,
track relevant metrics, and develop reporting / present outputs to Oncology Franchise teams
• Continually contribute to process and capability innovation through assessments and recommendations
• Stay current on all processes and procedures related to Congresses and Sponsorships
• Continually seek out best practices from other franchises
Qualifications
Required:
• Bachelor’s degree required
• 5+ years relevant marketing experience
• Excellent verbal, written, and presentation communication skills
• Excellent diplomacy and facilitation skills; ability to influence without authority
• Computer skills, MS Office and third-party software as needed
• Solid business acumen, including budget management
Preferred:
• Knowledge of policies, procedures, culture, and other brand team operations
• Knowledge and experience in hematology and solid tumor markets
• Pharmaceutical industry experience preferred (Client or Agency)
• Congress and Sponsorship management experience desired (Client or Agency)
• Continuous Improvement and/or Change Management skills
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