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Paid Media Marketing Analytics Manager

Irvine, CA 92612

Posted: 09/26/2024 Employment Type: Contract Job Category: Professional Services Job Number: 614555 Is job remote?: Yes Country: United States

Job Description


Target PR Range: 35-45/hr
*Depending one experience

Job Summary:
This role of Paid Media Marketing Analytics Manager is an integral part of Allergan Aesthetic’s continued success in delivering industry-leading Consumer and Customer experiences in digital channels. In this role, you will provide insights into paid channel marketing performance and be a strong collaborative partner in campaign planning, assessment, and identifying optimization opportunities. In this role, the ideal candidate will lead and deliver analytics solutions and insights to the broader Marketing organization to drive increased performance across all Consumer and Customer marketing activities.



Responsibilities:

? Manage and further develop in-house digital analytics capabilities, including digital insights, audience targeting, and closed-loop measurement
? Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
? Partner closely with Business Technology Solutions, BI and Marketing Analytics, Data Product Manager, and MarTech to ensure data ecosystem integrates seamlessly into analytics platforms
? Enhance our paid channel performance reporting that encompasses a full-funnel view of marketing activities–from media and website KPIs to treatment data in order to demonstrate paid channel marketing impact on business goals
? Partner effectively with paid media team, analytics team, and brand marketers for measurement and optimization for various paid digital campaigns
? Continuously explore advanced paid channel analytic solutions to drive tactic-level media optimization
? Demonstrate excellent visualization & storytelling skills, influencing decision-making within analytics teams as well as with stakeholders

Requirements:
? Bachelor’s degree and 5+ years of demonstrated experience in paid channel marketing analytics and measurement required. Degree in Statistics, Decision Sciences, or Mathematics useful but not required.
? 5+ years of demonstrated experience in paid channel marketing analytics and measurement
? Hands-on experience with data visualization tools such as Tableau, Mixpanel, Looker, Power BI, or similar.
? 5+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
? Excellent communication and presentation skills, with the ability to distill complex concepts into actionable insights.
? Ability to work both independently and collaboratively in a fast-paced, dynamic environment.

*CO/NYC candidates might not be available

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Irvine, CA

Take the next step in your career journey in the vibrant city of Irvine, California! Nestled in the heart of Orange County, this thriving community offers unparalleled growth opportunities and an unbeatable quality of life. With its close proximity to stunning beaches, world-class shopping at South Coast Plaza, a bustling culinary scene featuring diverse cuisine options, and cultural attractions like the Irvine Museum and Irvine Barclay Theatre, Irvine has something for everyone. Whether you're into outdoor activities in Irvine Regional Park or catching a game at the Angel Stadium of Anaheim or the Honda Center, this region has it all. Explore our job listings today and discover why Irvine is the perfect place to advance your career!

Although this hasn't been an issue at Planet Pharma, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.