Remote Commercial - Marketing Specialist
Remote, FL 00000 US
Job Description
*Depending on experience
MUST have experience launching campaigns in Salesforce Marketing Cloud
Salesforce Certifications preferred.
Campaign Management- Dynamic/ Creative content delivery- right content to the right audience at the right time.
Responsibilities
- Lead Marketing Cloud requirements gathering for campaigns and projects
- Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations.
- Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and priorite based on bandwidth and business goals.
- Manage campaign strategy, assets, campaign request forms (CRFs) and approvals.
- Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results.
- Ensure campaigns comply with best practices and also maintain brand identity and standards.
- Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters.
Qualifications
- 5+ years experience leading campaign ops
- 2+ years hands on experience with SFMC
- Experience leading integration projects.
- Excellent communication skills, build strong relationships and simplify complex situations.
- Knowledge of CAN-SPAM, GDPR and CCPA.
- Salesforce Certifications: MC Email Specialist.
- Certified PMP is preferred.
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