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Remote Commercial - Marketing Specialist

Remote, FL 00000

Posted: 06/01/2023 Employment Type: Contract Job Number: 566903 Is job remote?: Yes Country: United States

Job Description

Target PR Range: 60-67/hr
*Depending on experience

MUST have experience launching campaigns in Salesforce Marketing Cloud

Salesforce Certifications preferred.

Campaign Management- Dynamic/ Creative content delivery- right content to the right audience at the right time.
  • Lead Marketing Cloud requirements gathering for campaigns and projects
  • Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations.
  • Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and priorite based on bandwidth and business goals.
  • Manage campaign strategy, assets, campaign request forms (CRFs) and approvals.
  • Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results.
  • Ensure campaigns comply with best practices and also maintain brand identity and standards.
  • Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters.

  • 5+ years experience leading campaign ops
  • 2+ years hands on experience with SFMC
  • Experience leading integration projects.
  • Excellent communication skills, build strong relationships and simplify complex situations.
  • Knowledge of CAN-SPAM, GDPR and CCPA.
  • Salesforce Certifications: MC Email Specialist.
  • Certified PMP is preferred.
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