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Senior Brand Manager - Commerical Activation

Whippany, NJ 07981

Posted: 08/30/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 583734 Is job remote?: No Country: United States

Job Description

Target Pay Rate: 70-120/hr **salary will be commensurate with experience 


Identified talent would work within the US Cough Cold Commercial team and in-particular the Alka Seltzer Plus brand team within Consumer Health. While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brand. The open role will also have 1 dedicated Associate Brand Manager to support him/her.


Seeking an experienced brand marketer to manage the commercial brand operations for ASP as well as the development of assigned Associate Brand Manager.

  • Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
  • Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
  • Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
  • Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
  • Media Planning - In partnership with media team identify best media plan for Q4 2023 and beyond.
  • Sales Strategy - partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
  • Innovation Development - ready 2024 commercial launch in partnership with SBM Innovation.

  • Completion of BS/BA.
  • MBA, with preferred marketing concentration.
  • 5+ years of brand marketing experience in consumer health space
  • Knowledge on communication development & media planning.
  • Keen understanding & comfort with complex data - how to interpret scan data is a must so are PNL and budgeting reports.
  • Experience in strategy development
  • Strong project management and problem-solving skills.

  • Direct field sales experience
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