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Senior Brand Manager - Commerical Activation

Whippany, NJ 07981

Posted: 08/30/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 583734 Is job remote?: No Country: United States

Job Description


Target Pay Rate: 70-120/hr **salary will be commensurate with experience 

DEPARTMENT/TEAM DESCRIPTION:

Identified talent would work within the US Cough Cold Commercial team and in-particular the Alka Seltzer Plus brand team within Consumer Health. While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brand. The open role will also have 1 dedicated Associate Brand Manager to support him/her.

POSITION SUMMARY:

Seeking an experienced brand marketer to manage the commercial brand operations for ASP as well as the development of assigned Associate Brand Manager.

POSITION DUTIES & RESPONSIBILITIES:
  • Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
  • Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
  • Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
  • Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
  • Media Planning - In partnership with media team identify best media plan for Q4 2023 and beyond.
  • Sales Strategy - partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
  • Innovation Development - ready 2024 commercial launch in partnership with SBM Innovation.

REQUIREMENTS:
  • Completion of BS/BA.
  • MBA, with preferred marketing concentration.
  • 5+ years of brand marketing experience in consumer health space
  • Knowledge on communication development & media planning.
  • Keen understanding & comfort with complex data - how to interpret scan data is a must so are PNL and budgeting reports.
  • Experience in strategy development
  • Strong project management and problem-solving skills.

Preferences:
  • Direct field sales experience

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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Although this hasn't been an issue at The Planet Group, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at The Planet Group.

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