Senior Brand Manager - Commerical Activation
100 Bayer Boulevard Whippany, NJ 07981 US
Job Description
Target Pay Rate: 70-120/hr **salary will be commensurate with experience
DEPARTMENT/TEAM DESCRIPTION:
Identified talent would work within the US Cough Cold Commercial team and in-particular the Alka Seltzer Plus brand team within Consumer Health. While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brand. The open role will also have 1 dedicated Associate Brand Manager to support him/her.
POSITION SUMMARY:
Seeking an experienced brand marketer to manage the commercial brand operations for ASP as well as the development of assigned Associate Brand Manager.
POSITION DUTIES & RESPONSIBILITIES:
- Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
- Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
- Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
- Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
- Media Planning - In partnership with media team identify best media plan for Q4 2023 and beyond.
- Sales Strategy - partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
- Innovation Development - ready 2024 commercial launch in partnership with SBM Innovation.
REQUIREMENTS:
- Completion of BS/BA.
- MBA, with preferred marketing concentration.
- 5+ years of brand marketing experience in consumer health space
- Knowledge on communication development & media planning.
- Keen understanding & comfort with complex data - how to interpret scan data is a must so are PNL and budgeting reports.
- Experience in strategy development
- Strong project management and problem-solving skills.
Preferences:
- Direct field sales experience
Share This Job:
Related Jobs:
Login to save this search and get notified of similar positions.About Whippany, NJ
Although this hasn't been an issue at Planet Pharma, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.