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Senior Product Manager, Consumer Marketing, Alzheimer's Disease

Hamilton, NJ 08619

Posted: 06/17/2024 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 608752 Is job remote?: No Country: United States

Job Description

Target Pay Rate: 60-75/hr **salary will be commensurate with experience 

Job Description:

We are seeking a Senior Product Manager of Consumer Marketing to join the US Alzheimer’s Disease marketing team. This individual will have a passion for consumers and a proven ability to manage and execute integrated consumer promotional campaigns and patient support materials that help enable us to fulfill human healthcare (hhc) mission, which gives first thought to patients and their families, and helps increase the benefits health care provides.
responsible for:

Key Responsibilities:
This position reports to the Senior Director, Consumer Marketing. This individual will be responsible for planning, identifying, developing, and producing promotional materials and programs that support brand strategies and objectives for Mild Cognitive (MCI)/Alzheimer’s Disease patients and their care partners that improve and simplify the patient journey.

• Manage, plan, and execute the development of consumer campaign and patient education materials including digital assets, such as online video, emails, display units and banner ads, web content, video, media/paid search content, social media, point of care assets and print.
• Manage the consumer marketing budget and development of scopes of work (SOW)
• Work collaboratively with the extended team to gain and leverage a deep understanding of the patient journey and relevant caregiver and patient insights
• Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand including identifying and piloting future marketing capabilities
• Manage day-to-day interactions with agency partner(s) and other outsourced vendors including media and creative, timelines, status report and budgets
• Help establish, analyze, and develop campaign performance updates for consumer marketing programs (media, digital tactics, website) and optimize
• Ensure all programs and activities are conducted in accordance with Legal and Compliance policies and Pharma industry regulations
• Contribute to the development of the annual and 5 year brand business plan and budget

• Bachelor’s Degree required; MBA preferred.
• Minimum of 3 years’ relevant marketing experience, preferably in pharmaceutical and/or healthcare industry and 1+ years in a consumer pharmaceutical marketing and/or advertising role.
• Knowledge of all relevant regulations and laws affecting promotions including phRMA guidelines and OPDP among others
• Experienced in Digital marketing, traditional and non-traditional marketing channels, and demonstrated ability to execute marketing campaigns and tactics
• Experience and success in cross-functional teamwork
• Ability to thrive in a rapidly evolving, fast-paced work environment.
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About Hamilton, NJ

Discover exciting job opportunities in the vibrant area surrounding Hamilton, New Jersey! Nestled in the heart of Mercer County, this charming town offers an ideal blend of suburban tranquility and urban energy. With its close proximity to Princeton University, renowned art galleries like Grounds For Sculpture, and bustling theaters like the George Street Playhouse, Hamilton is brimming with cultural attractions. Not to mention, food enthusiasts can indulge in the region's diverse cuisine scene, from classic diners to trendy bistros. Explore career growth in this thriving community, home to professional sports teams like the Trenton Thunder and scenic parks like Veterans Park. Embrace the enchanting charm of Hamilton, NJ, as you embark on a fulfilling career journey in this inviting locale. Start your job search today and unlock endless possibilities in this dynamic region!

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