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Senior Product Manager, Rare Disease Marketing

Cambridge, MA 02139

Posted: 08/30/2024 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 614277 Is job remote?: Yes Country: United States

Job Description


How will your role help us transform hope into reality?

This company is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of a product for patients with Indolent Systemic Mastocytosis.

What will you do?

You will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.

 
  • Own the tactical implementation of both the HCP non-personal and direct-to-consumer assets across digital channels (e.g., paid media, social media, educational resources, digital, CRM)
  • Lead the creation and delivery of core media and social assets in collaboration with cross-functional partners while using a data/insights driven approach
  • Implement and evolve customer CRM strategies and associated initiatives, inclusive of unbranded disease education and branded promotions
  • Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities
  • Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives
  • Ensure legal/regulatory compliance and medical accuracy of all marketing materials
  • Interface and present to senior leadership on performance and other business critical information
  • Manage agency partner relationships, workflows, and related expense budgets
  • Ability to travel 20% or as needed for conferences and meetings
Requirements:
  • Bachelor’s degree required; MBA or equivalent advanced degree preferred
  • 5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
  • Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
  • Operational knowledge of medical, regulatory, legal review process
  • Rare disease experience preferred
  • Strong patient orientation with organizational, interpersonal, and presentation skills
  • Skilled at building and maintaining effective relationships and operating in a cross-functional environment

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Cambridge, MA

Calling all job seekers! Discover exciting job opportunities in and around Cambridge, Massachusetts, a vibrant city known for its rich history, world-renowned universities like Harvard and MIT, and innovative tech scene. Cambridge offers a unique blend of academic excellence, cultural diversity, and a thriving arts community, with attractions like the iconic Harvard Square, the charming Charles River Esplanade, and the prestigious American Repertory Theater. From savoring local specialties like clam chowder and lobster rolls to cheering on the Red Sox at Fenway Park, there's something for everyone in this dynamic region. Explore job listings today and kick-start your career in this captivating area!

Although this hasn't been an issue at Planet Pharma, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.