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Sr Marketing Manager, Strategic Marketing Devices

Raleigh, NC 27615

Posted: 07/10/2024 Employment Type: Contract Job Category: Medical Affairs Job Number: 607258 Is job remote?: No Country: United States

Job Description


The Sr Marketing Manager for the EBD franchise is the downstream marketing lead for all the EBD brands within the Aesthetics product portfolio. They drive the development and execution of LCM strategies for the EBD brands, including positioning, branding, and messaging to ensure an integrated and consistent global brand identity. They work in close collaboration with the EBD Franchise Lead, Regional Marketing, Market Intelligence, Medical Affairs, Regulatory Affairs, Finance, GTO, and Global Professional Relations, among other key areas, to identify customer insights, market needs, competitive intelligence opportunities, and business priorities to assure long-term business growth.

Major duties Description

1. KOL Engagement Active engagement with KOL to execute brand ambassadorship program including contract development in alignment with Legal and Compliance, execution of part 2 and 3 of influencer initiative, development of marketing assets with video footage from KOL, coordination of participation at key congresses and stand-alone internal events.
2. Product Management Development of new messaging strategies and marketing tools to support PRIMEs regenerative strategy and 3.0M treatment milestone.
3. Influencer Campaign Execute influencer contract and work in close collaboration with agency and key stakeholders to develop content and related tools. Work in collaboration with the U.S. and rest of regions to roll-out content
4. Competition Management & Strategy Development Gather and analyze data about key competitors in the EBD landscape to understand their strengths, weaknesses, market positioning, and strategies. Use insights from competitive analysis to inform the development of LCM marketing strategies and tactics.
5. Brand Protection Work with Global Legal and regional teams to defend the right usage of our trademarks and secure trademark registration across the globe. Work together with Corp Comms, vendor, and regions to monitor the right usage of our brand names.
6. Budget Management Ensures marketing and advertising resources related to downstream marketing are effectively invested to meet business strategic needs and to drive profitability

Job related Qualifications/Skills

Education
  • Bachelors Degree Required
  • Masters Degree Preferred

Professional experience
  • 7+ years total aesthetic, pharmaceutical, consumer healthcare or medical device marketing experience, preferably in aesthetic medicine, cosmetics/skin care or dermatology Required
  • Sales experience an advantage Preferred

Knowledge, skills, and abilities
  • Proven track record in marketing is required, including brand management, creative concept and campaign development, in-depth aesthetics customer knowledge, and competition management. Management of KOLs and influencers. Required
  • Area budget management, including proper management of contracts with vendors Required
  • Customer focused with a commitment to delivering trusted results. Required
  • Demonstrated ability to put insights into action. Required
  • Strong communication and presentation skills, both written and verbal, with the ability to convey complex information to a broad audience in a clear, concise manner. Required
  • Fluent in English Required
  • Knowledge of multiple marketing disciplines, a strong marketing generalist with experience gained in an operative local marketing function as well as in a strategic headquarter function Preferred
  • Additional languages appreciated Preferred






Pay Rate Range: $40-45/hr. Salary will be commensurate with experience 

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.

Planet Pharma and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Raleigh, NC

Ready to take your career to new heights? Explore our job opportunities in the vibrant area surrounding Raleigh, North Carolina. Known as the "City of Oaks," Raleigh boasts a rich tapestry of cultural experiences, including the North Carolina Museum of Art, Raleigh Little Theatre, and PNC Arena, home to the Carolina Hurricanes. Indulge in the region's renowned Southern cuisine, enjoy the bustling nightlife in downtown Raleigh, or bask in the natural beauty of William B. Umstead State Park. With a thriving job market, top-notch universities, and a diverse community, Raleigh is the perfect place to grow both personally and professionally. Dive into our listings and discover your next career adventure in this charming and dynamic region.

Although this hasn't been an issue at Planet Pharma, the staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly and never provide banking information during the application process. Candidate safety is a top priority at Planet Pharma.