Job Details
Posted 15 May, 2026
Job Id: 628012
Manager, Loyalty, Rewards & Lifecycle Marketing
Job Description
Target PR Range: 60-65/hr
*Depending on experience
The Manager, Loyalty, Rewards & Lifecycle Marketing is responsible for developing, implementing, and optimizing loyalty and lifecycle strategies for concept centers. This role plays a critical part in shaping how builds meaningful, long-term donor relationships–supporting engagement, retention, and lifetime value across digital and in-center experiences.
This role leads strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations. The role contributes to loyalty and lifecycle direction while ensuring strategies are translated into clear, actionable programs and partner-ready execution.
Key Responsibilities
Loyalty & Lifecycle Strategy
* Support the development and ongoing evolution of loyalty and rewards strategies for Greenhouse concept centers.
* Help design loyalty program components including tiers, benefits, incentives, and experiential rewards.
* Define donor lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention.
Cross Functional Partnership
* Partner closely with Pricing & Strategy to align incentives and rewards with economic and commercial objectives.
* Collaborate with Brand, CRM, and Digital Communications teams to translate strategy into donor-facing messaging and experiences.
* Work with Digital Product and Donor App teams to embed loyalty and lifecycle concepts into platform experiences.
* Coordinate with Analytics, Technology, and Operations partners to support scalable and compliant execution.
Execution Enablement & Optimization
* Provide direction and priorities to CRM and activation teams executing daily donor communications.
* Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics.
* Monitor performance and recommend optimizations based on donor behavior and program results.
Measurement & Reporting
* Track and evaluate loyalty and lifecycle KPIs including engagement, frequency, retention, and donor satisfaction.
* Synthesize insights and performance learnings into clear summaries for senior leaders and cross-functional partners.
Stakeholder Collaboration
* Pricing & Strategy – alignment of incentives and reward economics
* Brand, CRM & Digital Communications – donor-facing execution
* Digital Product & Technology – platform integration
* Analytics & Operations – measurement, scale, and process enablement
* External Partners – rewards, vendors, and marketing services
Experience & Capabilities
Required
* 6-8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles.
* Experience supporting or managing loyalty and rewards programs with measurable performance outcomes.
* Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams.
* Data-informed decision maker with experience translating insights into strategic actions.
* Clear, concise communicator comfortable presenting recommendations to senior stakeholders.
Preferred
* Experience in regulated, high-consideration, or trust-based consumer environments.
* Exposure to test and learn methodologies, segmentation strategies, or value-based incentive models.
* Experience supporting digital and physical customer journeys.
*CO/NYC candidates might not be considered
Equal Opportunity Employer
We are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified candidates regardless of race, sex, gender identity or expression, disability, age, religion or belief, sexual orientation, or any other characteristic protected by applicable laws and regulations. It is our policy not to discriminate against any applicant or employee, and we are committed to fostering a diverse, inclusive, and respectful work environment across all locations in which we operate. We believe that diversity, equity, and inclusion are fundamental to our mission and enhance our ability to serve clients globally. If you have a disability or require any reasonable accommodations during the application or interview process, please inform your recruiter or contact us directly so that we can explore the appropriate arrangements.
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