Job Details
Posted 19 June, 2026
Job Id: 628808
Performance Marketing Strategy & Incentives Lead
Job Description
About DMO
The Digital Marketing Office (DMO) is responsible for advancing our evolution toward a more personalized, measurable, experimentation-led, and performance-driven marketing organization. DMO partners across 1Marketing, Analytics, Operations, and Technology to scale System 1.0 capabilities, including performance marketing, experimentation, personalization, and AI-enabled content creation.
Within DMO, the Performance Marketing team leads the engagement and adoption of performance marketing principles with brand teams, ensuring that comprehensive training, tools, and methodologies meet brand goals and drive efficient, high-quality business outcomes at scale.
Job Summary
The Performance Marketing Strategy & Incentives Lead helps advance our performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a key role in the operationalization and ongoing execution of our Marketing Incentives initiative, a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.
Working closely with Digital & Data Analytics (DDA), Marketing Ops, Finance, and Marketing teams, this individual supports experiment and optimization evaluation, incentive program operations, measurement governance, dashboard reporting and stakeholder engagement. In addition to ensuring operational rigor, this role helps marketers identify meaningful optimization opportunities, strengthen experiment design, interpret results, and promote adoption of performance marketing best practices.
Key Responsibilities
* Support development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teams
* Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches
* Support marketers in understanding experiment qualification requirements, measurement expectations, and reporting standards, while helping operationalize experiment intake, scoring, and evaluation workflows
* Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources
* Validate experiment submissions and ensure experiments meet defined qualification, measurement, and statistical significance criteria
* Support implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes
* Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences, while partnering with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies
* Maintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks to support scalability and audit readiness
* Support operational execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting support
* Partner closely with Marketing Operations, DDA, Finance, and other stakeholders to align on measurement methodologies, reporting expectations, and continuous improvement opportunities
* Support end of year academy-style awards and recognition processes, including marketing experimentation/optimization case study intake, scoring coordination, finalist reporting, and leadership review preparation
* Help establish scalable workflows, process improvements, and operational best practices to support future expansion of the marketing incentives program and broader System 1.0 measurement capabilities
* Comply with all laws, regulations, and policies that govern the conduct of company activities
Minimum Candidate Qualifications & Experience
* 5+ years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field
* Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations
* Familiarity with digital advertising and measurement ecosystems, including major and media and analytics platforms such as Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4
* Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles
* Strong analytical and problem-solving skills, with experience managing complex datasets and operational workflows
* Experience working cross-functionally with analytics, operations, and business stakeholders
* Proficiency with reporting and analytics tools (e.g., Excel, Google Sheets, Tableau, Power BI, SQL, or similar)
* Strong communication and stakeholder management skills, including ability to translate technical concepts into business-friendly language
* Ability to operate effectively in a fast-paced, evolving environment with multiple stakeholders and priorities
Additional Desired Candidate Qualifications & Experience
* Understanding of statistical significance concepts and experiment methodologies
* Familiarity with pharmaceutical, biotech, healthcare, or regulated industry environments
* Experience designing operational processes, governance workflows, or reporting frameworks
* Experience supporting incentive programs, recognition programs, or performance reporting initiatives
Location
* Relocation assistance is not available at this time.
Pay Rate Range: $60-77/hr depending on experience
Equal Opportunity Employer
We are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified candidates regardless of race, sex, gender identity or expression, disability, age, religion or belief, sexual orientation, or any other characteristic protected by applicable laws and regulations. It is our policy not to discriminate against any applicant or employee, and we are committed to fostering a diverse, inclusive, and respectful work environment across all locations in which we operate. We believe that diversity, equity, and inclusion are fundamental to our mission and enhance our ability to serve clients globally. If you have a disability or require any reasonable accommodations during the application or interview process, please inform your recruiter or contact us directly so that we can explore the appropriate arrangements.
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